市场推广专员

工作职责：

• This group performs some or all of the following duties:
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
• Advise clients on advertising or sales promotion strategies
• Develop and implement advertising campaigns appropriate for print or electronic media
• Gather, research and prepare communications material for internal and external audiences
• Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
• Initiate and maintain contact with the media
• Arrange interviews and news conferences
• Act as spokesperson for an organization and answer written and oral inquiries
• Co-ordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts.